Bravissimo to boost line up at thecentre:mk

thecentre:mk will be the first regional shopping mall to boast a Bravissimo outlet. The multi-channel retailer has signed to take a 263 sq m (2,836 sq ft) unit on Silbury Arcade leading to House of Fraser and Patisserie Valerie, which has just had a very successful opening.

Jo Lee, Bravissimo's Marketing Director, commented:

Bravissimo provides a wide range of lingerie and swimwear in D-K cup in a host of different styles as well as clothing designed especially for big boobed women. We have selected our locations for expansion very carefully and thecentre:mk provides just the right demographic and regional pull that our business requires. We know from our website and mail order businesses that this is a very strong market and we are excited about the opening of our store at the centre.

The unit will be Bravissimo's 20th in the UK and has been let on a 10 year lease.

Martin Fleishman, Asset Manager for thecentre:mk, comments:

Bravissimo will occupy a prime location for quality brands in thecentre:mk, on the mall leading to House of Fraser. With three neighbouring refurbished units becoming available this summer, the Bravissimo letting supports our strategy to create a zone of quality top brands at this end of Silbury Arcade that will complement the opposite end of the centre where retailers include John Lewis, Hawes & Curtis and Jaeger.

Robert Goodman, Centre Director of thecentre:mk commented on the announcement:

This is excellent news for thecentre:mk and Milton Keynes. The announcement of the Bravissimo store coupled with the recent Queens Court development plans reinforces the fact that Milton Keynes has become a shopping and leisure destination for the surrounding region.

The leasing agents for thecentre:mk are CBRE and Gooch Cunliffe Whale.